A next-generation flight information board at the Los Angeles International Airport.


Client: Los Angeles World Airports
Company: Moment Factory
Role: Multidisciplinary designer
Year: 2013


A permanent, real-time, generative artwork that’s viewed by millions of passengers every year. The Data Cloud uses RSS feeds to harvest wind, temperature and precipitation data from Los Angeles and LAX destination cities, and transforms this information into flowing organic forms that evoke waves, clouds and topographies. 
Tied into the airport’s flight information system, the Data Cloud selects cities to display from the list of upcoming outbound flights. One side of the display is always rooted in Los Angeles, while the other reflects data from destinations around the world. It’s a mesmerizing take on where passengers are, where they’re going, and where they can dream of traveling next.

Project Director: MRA International
Feature Designer: Sardi Design
Architect: Fentress Architects



System Designer: Smart Monkeys
Executive Content Producter: Moment Factory



Content Producer: Digital Kitchen
Systems Engineer: Electrosonic